Hot Moms = Shallow Moms?! Puhlease! set up shop in the back room of fab’rik, with the goal of connecting with moms who refused to let the “Frumpy Mama Syndrome” take hold of their lives. My business coordinator and I chatted it up with Lisa Wu Hartwell and a few other equally FLY execumamas that night–yep, the #HotMamaSociety was in da buildin’!!